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Get Your Wild on During the PEPSI® Wild Cherry Experience at New York-New York

Guests are encouraged to have fun and “GET WILD” during the PEPSI® Wild Cherry Experience at New York – New York beginning March 17. From exclusive giveaways, an interactive contest, refreshing cocktails, live entertainment and more, there is something for everyone to enjoy.  

PEPSI® Wild Cherry Experience activations include:

  • PEPSI® Wild Cherry Contest 
    • Dates:
      • 3D video booth activation: March 17- 22 from 11 a.m. – 7 p.m.
      • Contest period: Now – April 9 at midnight
    • Location: Live on the Brooklyn Bridge
    • Details:
      • Guests are invited to participate in the PEPSI® Wild Cherry Contest for a chance to win $10,000. To enter, participants are required to show their interpretation of “wild” by uploading a creative and fun video to Instagram using #PepsiWildSideContest and by following @Pepsi during the contest and for 30 days thereafter for prize notification purposes. Limit of one entry per person, per day. An entrant cannot submit the same photograph or video more than once for an entry into the contest. Contest ends at midnight EST on April 9. 
      • During the contest dates of March 17-22, New York- New York will provide participants 3D video booths to capture photo and video content. 
    • Prizes: 1st place: $10,000 cash; 2nd and 3rd place prizes include room nights at New York-New York, F&B credit, show tickets and The Big Apple Coaster ride tickets.
    • Rules: No Purchase Necessary. Void Where Prohibited. US/DC 21+. Subject to rules at
  • PEPSI® Wild Cherry Mixology Bar
    • Date: March 17 – April 17 from 11 a.m. – 7 p.m.
    • Location: Live on the Brooklyn Bridge
    • Details: A PEPSI® Wild Cherry lounge and mixology bar will be located at the heart of the Brooklyn Bridge for guests to enjoy a refreshing cocktail. 
  • The Big Apple Coaster & Arcade Pop-Up Bar
    • Date: Every Friday and Saturday in March from 9 p.m. – 12 a.m.
    • Location: The Big Apple Coaster & Arcade
    • Details: Fun festivities such as arcade games and a live DJ, along with drink specials at the PEPSI® Wild Cherry Pop-Up Bar, will take place at this lively event. A special $25 package is available for purchase and includes one nighttime Coaster ride and a $15 Arcade credit. Free admission. Guests must be 21+ to attend. 
  • PEPSI® Wild Cherry Retail Purchase
    • Date: March 17 – April 5
    • Location: I Love NYNY, Gotta Have It and Essentials
    • Details: Guests that buy a Pepsi Wild Cherry between March 17- April 5 will receive a free Pepsi Wild Cherry popsocket at I Love NYNY, Gotta Have it or Essentials. Receipt showing proof of purchase must be shown to receive offer. 

For more information, visit New York- New York online.


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