Following up her recent Rogers Art Loft virtual artist-in-residency project, VODA, contemporary British artist and scholar Gemma Marmalade is once again presenting a unique participatory performance art experience titled DREAM OPERATOR. Featuring a live telephone call center, the public is invited to call DREAM OPERATOR toll free at (888)-977-1074. Taking place on Election Day, Tuesday, November 3 from 7:00 a.m. to 7:00 p.m. PST, callers are welcome to share their views and opinions and get thought-provoking responses utilizing the words and phrases from some of America’s most powerful historic speeches. 

DREAM OPERATOR aims to engage callers with time-tested affirmations extracted directly from past orations to help them reflect upon their election experiences. With a surprising artificial intelligence feel and tone, DREAM OPERATOR features a live team of local call center operators who creatively extract verbiage from their original contexts to weave into conversational dialogue for use in the verbal telephone exchange.

“Gemma’s initial project VODA provided a great channel for personal connection telephonically and was really well-received,” said Residency Director Ryan Reid. “Her follow up project is equally as compelling and provocative. Gemma’s continued exploration of voice is particularly powerful when set against a backdrop of these tumultuous yet historic times.” 

Marmalade was the first Rogers Art Loft artist-in-residence to pivot to a virtual residency due to the Covid-19 pandemic. Since then, Rogers Art Loft has continued to virtually welcome and engage with additional resident artists including Kevin Goodrich, Daniel Melo and Ralph Farris. 

The brainchild of local philanthropist and patron of the arts Beverly Rogers, the Rogers Art Loft is made possible by The Rogers Foundation, dedicated to transforming lives through arts and education in Southern Nevada. 

Since launching with its inaugural roster of artists in June 2019, The Rogers Art Loft at The Lucy has successfully welcomed a number of artists from a variety of disciplines including printmaking, sculpture, video art, fiber arts, and collage, to share their creative insight and practice with the Las Vegas community. 

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