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Construction of new $9 million food court by Feel Good Brands is underway at Circus Circus Hotel & Casino Las Vegas

Las Vegas-based Feel Good Brands continues to bet big on Vegas as they invest and expand across the famed Las Vegas Strip, with the announcement of a new, multi-million dollar eatery. Dedicated to redefining the traditional food court and presenting “feel good” moments by providing deliciously unhealthy food served fast, Feel Good Brands’ new quick-dining multi-unit eatery will offer a collection of America’s most iconic, distinctive, and delicious dining brands, including Popeyes Louisiana KitchenPick Up StixDairy Queen Grill & Chill, Einstein Bros.® Bagels and more.
Encompassing nearly 15,000 square feet, the expansive, newly-constructed eatery is set to open inside Circus Circus Hotel & Casino Las Vegas this summer.
The fast-casual and quick-dining markets continue to flourish and Feel Good Brands is dedicated to changing the perception of a traditional food court. Scheduled to open in the summer of 2021 and costing more than $9 million, the new food court at Circus Circus Hotel & Casino Las Vegas is one of the most extensive construction projects to take place at the property in decades. Construction of the new dining outlets included structural changes to the building – taking a portion of the property that was previously outside and bringing it inside – the repurposing of existing retail space and the actual expansion of the property’s footprint.
“Our project at Circus Circus is extensive and we’ve literally peeled back layers of history as we complete one of the largest renovations in years. There is definitely some cool history to the property and we’re excited to be a part of its future,” said Founder and CEO of Feel Good Brands, Lincoln Spoor.   
Located adjacent to the casino floor, the new food court at Circus Circus is scheduled to open over the summer and will offer a variety of delicious and iconic dining options, including Popeyes Louisiana KitchenPick Up Stix, the Las Vegas Strip’s first Dairy Queen Grill & Chill, and Feel Good Brands’ second Strip location of Einstein Bros.® Bagels. Those dining options join the already successful Krispy Kreme (a brand first brought to the Western United States by Feel Good Brands in 1998), and coming soon, CInnabonHot Dog on a Stick, and more.
“Feel Good Brands has made a substantial investment in taking the food choices at the property to a new level, and this expansion is just one of exciting new developments we have coming soon to our world-famous property,” said Senior Vice President of Operations of Circus Circus Hotel & Casino Las Vegas, Shana Gerety.
“We’re really excited about this project as we are taking a space that, in its previous life, served other purposes and we get to put our touch on it and create feel good food moments for both locals and visitors,” said Spoor.
For more information on Feel Good Brands, please visit  For more information on the new spaces at Circus Circus Hotel & Casino Las Vegas, please visit


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