Brookfield Properties today announced the launch of a partnership with tech company Waitwhile to bring “Spot Holder,” a cloud-based line-management platform, to their portfolio of retail centers in Las Vegas including Grand Canal Shoppes at The Venetian Resort, Fashion Show Las Vegas, Galleria at Sunset and Meadows Mall. The platform not only adds an element of convenience for shoppers faced with lengthy wait times at retailer stores, but acts as a safety measure by eliminating the need for shoppers to stand next to one another in line.
Due to a variety of occupancy restrictions put in place by local government officials around the country as a result of Covid-19, many retailers have been forced to ask their customers to wait in line outside of their stores or turn them away all together. This can result in a poor shopping experience and unproductive time spent by those waiting their turn to enter. Spot Holder resolves these issues for retailers and the customers they serve, and Brookfield Properties is excited to bring together four of their leading shopping destinations in Las Vegas to provide a safe and convenient shopping experience for locals and tourists alike.
Provided by Brookfield Properties at no cost to tenants or shoppers, Spot Holder makes it possible for both small and large businesses alike to keep their doors open, while controlling the flow of customers that come through their doors. With retailers such as Foot Locker, Champs Sports, and Guess, among many others, participating across all four properties, this platform will make social distancing and continued access to retailers possible within Brookfield Properties shopping centers in Las Vegas.
“Over the past six months, we have been focused on continuing to deliver outstanding experiences and environments for our shoppers and tenants despite Covid-19 related challenges,” said Jeff Cloud, Director of Innovation at Brookfield Properties. “Through the implementation of Spot Holder, we’re able to provide both our retailers and shoppers a platform that delivers a safe and efficient environment for shopping, especially as we head into the holiday season.”
Upon arrival to participating retailers, shoppers will join a virtual waitlist by providing their name and phone number. Shoppers will be able to track their place in line in real-time, allowing them to grab a cup of coffee or visit another retailer until their turn to enter the store comes. When it’s time to return to the store, Spot Holder will send a notification to the phone number provided, ridding shoppers of the hassle of waiting in line.
Shoppers may also plan out their visit from home by making reservations ahead of time on the mall website.“Americans spend over 40 million hours waiting in lines each year and giving that time back to people through technology is incredibly empowering”, said Christoffer Klemming, CEO of Waitwhile. “We’re really excited to partner with Brookfield to deliver an innovative and seamless way for their shoppers to wait in line from anywhere.”
For more information about Brookfield Properties’ implementation of the platform, please visit brookfieldpropertiesretail.com/covid19/shopping-solutions/waitwhile.html.
